Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Poole
If you think the word Poole has the same roots as the word “pool”, you’d be absolutely right, of course. The Devon town is on the South coast of England and is merged completely with Bournemouth to its east. In fact, the Bournemouth Arts University and the Bournemouth Symphony Orchestra are located in Poole, although they are definitively two separate towns.
The west side of Poole faces a natural harbour (Upton and Creekmore Lakes) within a larger natural harbour, and ferries leave the south of the town for St Helier (Jersey), Cherbourg and St Peter Port (Guernsey). Shipping, sailing and ferries are therefore important industries in the town, and this inevitably leads to Growth Hacker positions becoming available on a regular basis.
Although much of the town is now employed in the service industries, Poole does have a strong manufacturing heritage, and this still accounts for nearly a fifth of its employment. Again, this is good news for logistics, supply chain and procurement employment. The town is the base of motor yacht builder Sunseeker, which employs nearly 2000 people. Several companies have their HQs in Poole, including, bathroom consumables company Lush, lighting company Mathmos, plastics company sealed air and Hamworthy Heating and Combustion. Siemens also has a large presence in the town.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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