Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Southampton
Southampton has been one of Britain’s most important ports since at least Roman times, and to this day is a major container port (the second largest in the country after Felixstowe) and ferry terminal serving the Isle of Wight and Europe, as well as being the UK’s busiest cruise terminal.
It was from Southampton that Titanic sailed on her fateful journey, although she was built in Belfast and registered in Liverpool. The city has a more celebrated association with transport, however; the Supermarine Spitfire was built near the city and performed its maiden test flight on what was to become the city’s airport. The port’s military and logistical significance did make it a key target for German bombs during World War II, and the city, just across the Channel from occupied France, was badly hit.
The city has admirable links with the logistics industry. It is home to Ordnance Survey, an essential element in the industry, especially in the pre-SatNav days; Carnival Cruises and Associated British Ports also have important stations here. The city has breadth and depth that makes it a good place for Growth Hacker job opportunities.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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