Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Sussex
Sussex, a historic county in the south-east of England, is situated on the Channel coast and shares borders with Surrey, Kent and Hampshire.
It's also home to a number of large settlements - including Chichester, Brighton and Hove, Hastings, Eastbourne, Crawley and Bognor Regis - and offers a range of opportunities for those seeking Growth Hacker jobs.
Historically, the region has been known for agriculture and fishing, while the seaside resort towns were popular destinations for tourists, particularly during the 19th and early 20th centuries.
These days, tourism continues to play an important part in the local economy. Brighton, for example, is a favourite getaway for Londoners seeking a bit of sunshine and sea air on the weekends, while visitors from around the world come to see the Royal Pavilion and the pleasure pier.
Of course, there's much more to the region than leisure activities. For instance, Sussex has a strong hold on the financial industry, with credit card giant American Express having its European headquarters here.
The Thales Group, known for manufacturing electrical systems for the aerospace, security and defence markets also has a facility in Sussex.
Other companies in the area include The Body Shop, Doosan Babcock Energy and WesternGeco. Fischer yachts are built in Sussex and Nature's Way Foods produces pre-packaged salads and fruit. Meanwhile, various airlines have offices in the region, such as British Airways, Virgin Atlantic and Thomson Airways.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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