Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Eastbourne
Many of us will have preconceived ideas about the nature of the Eastbourne identity, and unusually, most of us will probably be about right! It’s a south coast seaside town geared up for tourism, and the demographic is tipped towards the upper end of the age range. We might be surprised by the size of it, however. Its population is around the 100,000 mark, making it a rather large town, and if the demographic spread remains the same, this figure will probably grow as we are now living longer.
As well as families, groups, couples and individuals taking a break in Eastbourne, its Victorian splendour is seen as a bracing backdrop for conferences and AGMs, and it’s a sector the town is pushing quite strongly.
From a logistics, procurement and supply chain point of view, these facts are quite interesting, as it’s not just industry that has a need for moving large amounts of things around. Tourism is a huge consumer of perishable and non-perishable goods, and it all needs storing and distributing with its specific requirements being observed. For this reason, Growth Hacker vacancies crop up from time to time in Eastbourne, so it’s always worth getting in touch if you’re looking for this kind of work here.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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