Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Plymouth
It is impossible to separate the Devon city of Plymouth with its naval heritage. With a seafaring history dating back to before Roman times, it would go on to become a key military port in the Spanish Armada attack and has played a part in most naval battles in British history owing to our nation’s fractious relations with its southern neighbours. It is also the place from where the Pilgrims set off for the New World in the early 1600s, hence the name Plymouth Rock that marks their landing place.
The city had a good Industrial Revolution, with industry growing around the port, ideal for import and export, and nearby Devonport became a shipbuilding centre. The port’s success and importance did have a drawback, however. The city and its docks were heavily damaged by German bombers in World War II, and much of what stands in the centre of Portsmouth today is of post-war origin.
While seafaring still plays a part in the culture of Plymouth, and connected industries still exist in the area, its importance as a naval and commercial maritime centre have diminished somewhat since the 1980s. There has been a growth in hi-tech industries, with establishments such as the Tamar Science Park providing innovation opportunities.
The city is also in the top 20 by population in the UK, which, together with its overseas trading opportunities, make it the kind of transport hub where Growth Hacker jobs often show up.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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