Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Weston-super-Mare
Located 18 miles (30 km) south east of Bristol and directly across the Bristol Channel from Cardiff, Weston-super-Mare is a popular seaside resort that benefited hugely when the railways came its way in the 1800s. Its strange name comes from the Anglo-Saxon “west tun” (west settlement) and the Latin “super mare” meaning upon sea. One of the most influential engineers of all time, Isambard Kingdom Brunel, also used to live there, proving that peculiar names must be in the water – and probably explaining why a sleepy village got a railway!
The town did have some industry in the past. The Westland aircraft company, which was based in Yeovil, had its helicopter manufacturing and maintenance plant in Weston-super-Mare. The company is famous for its Wessex, Sea King, Puma and Lynx military, coastguard and rescue helicopter. One of the most famous helicopter pilots in the world (no, not Noel Edmonds), Prince William, pilots Sea Kings. The factory closed down in 2002, and Weston-super-Mare is now home to The Helicopter Museum.
Weston-super-Mare’s economy is mainly focused on tourism, but there is some industry and distribution activity in the area, partly due to its location as the gateway to the South West. Discount supermarket Lidl has its southern distribution centre there, and there is some other light industry in the town. While it may not seem the first place you’d look for a Growth Hacker job, they do come up from time to time, and there will always be a demand in nearby Bristol too.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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