Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Oxford
The county town of Oxford and famous throughout the world for its university, Oxford is actually a thriving, self-contained city with a diversity of industries not directly related to its county status or education sector. It has been a successful city for so long that its architecture spans the millennia, and since much of the most important buildings were churches, it got the name “city of dreaming spires”.
Without doubt the university and its related activities (bars, cafes, hotels, shops, theatres etc.) is the key single employer of the city, and the university heritage also plays into its thriving tourism industry. All this contributes to the thriving nature of the city, which is busy all the year round.
But a major industry just to the south east of the city centre is car manufacturing, at the Cowley BMW plant, home of the new Mini. The plant used to be the Morris Motors plant during the First World War, and this attracted a railway and other communications to serve it. During World War Two the plant made training planes for the RAF. After the war mergers and acquisitions changed the company to BMC, then British Leyland, Austin Rover, the Rover Group and finally BMW (but locals still call the factory Morris’s).
With a thriving, ever changing population and various high-tech and heavy industries, Oxford often throws up Growth Hacker positions to help oil the wheels of commerce. It’s certainly an exciting place to live and work.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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