Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Aylesbury
The county town of Buckinghamshire is Buckingham, right? Wrong. It's actually Aylesbury, a town about as close to the centre of the county as it's possible to be. It is roughly in the centre of a circle formed by London 33 miles (53 km) to the south east, Stevenage, Bedford, Northampton, Banbury, Oxford and Slough, going anticlockwise.
The town was traditionally a market town, where the surrounding farms and traders from more distant towns would congregate to sell their wares. Aylesbury still has a market four times a week, but this is by no means its main business. The town did have a strong milling industry until the mid-1800s, and it was the home to some food-related industry until quite recently, but nowadays its main employers are retailers and small businesses, as well as entertainment and the concentration of local government that accompanies any county town. Although Aylesbury was never a formal New Town, it did get redeveloped after the war, with displaced Londoners moving in and the old town being largely demolished to make way for new business properties.
Aylesbury is right in amongst the commuter belt for London, and houses a reasonably economically active population of around 70,000. The north west of the town is dominated by a large industrial estate with light and medium industry, retail and car showrooms. The town's diverse and largely affluent population, modern infrastructure and a decent amount of industry mean that Growth Hacker jobs are often being created in Aylesbury, so please get in touch if you are in the area and seeking such work.
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Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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