Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Hereford
Herefordshire is a county full of small towns, as is proved by the fact that its county town, Hereford, has a population of just 55,000 and is the county’s most populous settlement. It is located right in the middle of the county, which is wedged between Wales to the west and Worcestershire to the east. The town itself is 45 miles (73 km) south west of Birmingham, the same distance south of Shrewsbury and 25 miles (40 km) north west of Cheltenham. The nearest motorway is the M50, which comes to an abrupt stop 10 miles from the city limits.
One of the reasons for Herefordshire’s low population is that the county is largely agricultural; the Hereford is one of the UK’s most famous cattle breeds. Hereford cider is also well known. We all remember Woodpecker Cider, Hereford lightning … Don’t we? Hereford was a market town as well as a centre for religion and governance.
In modern times, Hereford is a hard working town, and still has a reputation for brewing and agricultural products. Bulmers makes Strongbow, Bulmers Cider and the aforementioned Woodpecker, but there are also Spinning Dog brewery, Wye Valley brewery and Weston’s Cider to keep the locals occupied (some of it makes it out of town too). With such a strong and popular market for nationally known products, Hereford could be a good place to seek Growth Hacker work at the moment.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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