Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Cumbria
Situated in the north-west of England and sharing a border with Scotland, Lancashire, North Yorkshire, Northumberland and County Durham, Cumbria is one of England's largest ceremonial counties and it includes settlements like Carlisle, Penrith and Kendal.
Throughout the region's history it has mainly been a rural location known for its stunning mountains and lovely towns and villages. It contains the Lake District National Park and those seeking Growth Hacker vacancies in Cumbria will certainly enjoy having this Area of Outstanding Natural Beauty right on their doorstep.
People have been living in Cumbria for thousands of years. The Castlerigg stone circle was built by Neolithic people around 3200 BC, while later inhabitants included the Romans, Angles and Vikings.
By the 19th century, mining had become an important part of the local economy, producing iron ore and coal, while a number of slate quarries established during that time are still in operation today.
These days, there are many large companies based in Cumbria, while plenty more have large facilities in the area. Many of these employers are based in manufacturing - in industries ranging from petrochemicals to food manufacture, steel production, paper making and packaging.
Just some examples include Sealy Beds, Corus, The Stobart Group, Kimberly-Clark, Carr's, McVitie's, Nestle, Heinz, Lakeland and GlaxoSmithKline.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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