Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Bracknell
The Berkshire town of Bracknell is located at the centre of a cross with Farnborough, Reading, Maidenhead and the western tip of London as its points. It is located between the A308(M) and the M3, which run parallel to its north and south respectively.
Bracknell has a long and rich history, with mentions in the Domesday Book and Bronze Age finds there. Locals like to believe it was a favourite haunt of highwayman Dick Turpin, and there was supposed to be a secret tunnel between two inns via which he could escape capture. There must be something in the water, as a band of marauders known as the Wokingham Blacks had been terrorising the forest area; they were finally brought to justice by the Grenadier Guards in 1723. After World War 2, Bracknell was designated as a location for a New Town, and in the intervening decades the town’s population grew from a few thousand to its current total of around 50,000.
Commercially, the town is rather successful, and many multinationals have set up offices there, particularly in the hi-tech and electronics sectors. The list includes Fujitsu, Panasonic, Hewlett-Packard, Dell, Siemens, Cable and Wireless, 3M and Novell. The headquarters of Supermarket Waitrose and the UK arm of BMW are also in Bracknell.
Bracknell is a thriving town, where great jobs in logistics, supply chain and procurement such as Growth Hacker positions are often found. Its excellent links to London and the whole of South England, as well as Heathrow Airport, are no doubt parts of the decision when companies choose to locate there.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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