Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Norwich
A city with a long and varied history, Norwich is the county town of Norfolk and from the 11th century until the Industrial Revolution, it was the second largest city in England after London.
During this period, Norwich was a market town known for its wool and textiles; it also traded pottery. There was a large cattle market during the 1700s and brewing became big business, peaking at the beginning of the 19th century. A number of microbreweries and artisan beer makers are still based in the region.
One of Norwich's best-known products is Colman's mustard, which has been made in the city since 1804 when Jeremiah Colman bought a flour mill in the area. He began producing mustard in 1814 and the company is still thriving in Norwich today - although it's now operated by Unilever and the range of products has expanded to include a variety of sauces and condiments.
Those seeking Growth Hacker roles in Norwich will have a number of employment opportunities to consider. Aviva, an insurance company formerly known as Norwich Union, is a major employer, while Archant - a national publishing - company distributes a number of daily and weekly newspapers, as well as a variety of magazines.
In addition, Norwich is home to a massive research park that includes the facilities of more than 30 businesses based in biotechnology, food, nutrition, pharmaceuticals, medical technology, information science, computing and low-carbon energy.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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