Sales manager
Sales professionals are often highly talented and qualified members of any organisation, but without a strategy and a direction, their hard work will never be as effective as their credentials deserve. Keeping them all pushing in the same direction is the sales manager.
Sales manager jobs normally lie between the team itself and the sales director or, in the absence of such a position, the board. Their role is to turn the company’s sales goals into reality through careful planning, coming up with a workable strategy and ensuring the team is able to get it done. They will do this with a mixture of hands-on instruction, hiring relevant staff and removing others from the team, monitoring sales performance and reporting back to the board with accurate figures and projections.
In larger companies, there could be another echelon in the sales hierarchy, such as an area sales manager or a regional sales manager, who will have similar responsibilities but over a distinct geographic area
The skills required
Sales managers need to balance the personal with the technical. Sales can be an exciting role when you’re landing new contracts and motivating a talented team, but there’s a lot of calculation and poring over figures involved.
You’ll need to have a good contact book and be able to recognise potential openings, which means you’ll have to be on top of your sector constantly, monitoring its moves, trends and opportunities. And since you’ll be the focal point for a whole sales team as well as the point of contact with the board, you’ll also need to be an excellent speaker and presenter.
Sales Manager Jobs in Norwich
A city with a long and varied history, Norwich is the county town of Norfolk and from the 11th century until the Industrial Revolution, it was the second largest city in England after London.
During this period, Norwich was a market town known for its wool and textiles; it also traded pottery. There was a large cattle market during the 1700s and brewing became big business, peaking at the beginning of the 19th century. A number of microbreweries and artisan beer makers are still based in the region.
One of Norwich's best-known products is Colman's mustard, which has been made in the city since 1804 when Jeremiah Colman bought a flour mill in the area. He began producing mustard in 1814 and the company is still thriving in Norwich today - although it's now operated by Unilever and the range of products has expanded to include a variety of sauces and condiments.
Those seeking Sales Manager roles in Norwich will have a number of employment opportunities to consider. Aviva, an insurance company formerly known as Norwich Union, is a major employer, while Archant - a national publishing - company distributes a number of daily and weekly newspapers, as well as a variety of magazines.
In addition, Norwich is home to a massive research park that includes the facilities of more than 30 businesses based in biotechnology, food, nutrition, pharmaceuticals, medical technology, information science, computing and low-carbon energy.
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Sales manager jobs at Cast UK
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