Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Widnes
At the north-eastern edge of Cheshire lies Widnes, a town of around 60,000 population built on heavy industry, particularly chemicals, where ICI had a huge presence for decades before fragmenting in the 1990s. The chemical industry chose Widnes partly for the plentiful supply of water, just like Runcorn, to which it is joined by a railway and road bridge over the Mersey.
The centre of Liverpool is 11 miles (17 km) to the west, with Liverpool John Lennon Airport just 4 miles (7km) form the centre of Widnes. Although not actually in Widnes, the Jaguar Land rover car production plant is just outside the town in Halewood, and it has been a large employer of people from Widnes. For decades the plant was owned by Ford, and the locals still cal the main boulevard that passes it “The Ford Road”. Under the new management, the factory is doing extremely well, helped by a local enthusiastic workforce.
Widnes has two musical claims to fame, one certain, one apocryphal. First was the Stone Roses’ Spike Island gig, the pinnacle of the Madchester scene in 1990. The second claim is that Paul Simon wrote “Homeward Bound” at Widnes Station, although Simon isn’t 100% sure himself!
Widnes has retained many of its industrial plants, although they are no longer owned by the giant ICI, and have been taken over by a multitude of companies. The well-connected town is handy for Liverpool, Warrington, St Helens and Runcorn, and has the M62 at its northern point. All this makes it a good place to locate any logistics operations, and indeed, Growth Hacker jobs or similar positions have been through our system in Widnes.
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Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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