SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Gosport
The natural harbour in the south of England, just north of the Isle of Wight, is home to one of the world's most famous ports, Portsmouth. Less well known but of equal importance is the town of Gosport, located just over the water to the east. The geography forms a pair of natural jaws that expand behind to Fareham Lake, much of which is navigable to large vessels, hence the superb maritime history of the area. Even in the Lake's shallower parts there is a thriving yachting and sailing scene, and the harbour always has hundreds if not thousands of small boats bobbing on its surface.
Much of Gosport's industry for hundreds of years has been reliant on and connected to seafaring, so the general decline in both military and civilian maritime life in the south of England has undoubtedly impacted on the area. It has had to diversify to survive, and although there are still many jobs in maritime-related positions, it does not have the dominance it once did. A large number of small businesses and a few districts where light industry dominates help keep the town going, and the population does grow slightly in summer to accommodate workers associated with recreational boating.
With Portsmouth directly to the east and the major port of Southampton 14 miles (23 km) to the north west, Gosport will always have important maritime links and this can be good news for anyone seeking SEO Specialist positions. The town is also rather large, at 80,000 even out of the summer months, and large towns always have supply chain and logistics needs that are unconnected to industry. Although the port might not be what it once was, it still presents quite good opportunities.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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