Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Hove
Hove is a south coast town that adjoins Brighton completely along its east side, and the two are collectively part of the city of Brighton and Hove. Although Hove proper has a population of 90,000, the local authority of Brighton and Hove is home to over a quarter of a million people, making it a sizeable concentration of people. Brighton is well known as being a holiday resort, whereas Hove, despite its coastline which is almost identical to its neighbour, is considered more of a residential area. Indeed, people from Hove (often light-heartedly) point out that they are from this more upmarket part of the area rather than Brighton, even if they are actually from Brighton! In recent years, with Brighton gaining a much more fashionable and bohemian image, perhaps the pendulum will swing the other way, particularly when people are selling their homes …
The town is a reasonably affluent and attractive place to live, and has an economically active populace attracted by pleasant surroundings and good shopping and entertainment areas. The UK’s largest distributor of snack foods, Palmer and Harvey (P&H) has its headquarters in Hove, as does the Mace convenience store chain.
The large population of economically active people in Hove and its surrounding area means that Marketing assistant jobs turn up from time to time here. The town and its mother city are busy all the year round; thanks to its vibrant entertainment and residential scene, Hove and Brighton do not become ghost towns out of season like some other resorts.
Popular locations
Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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