Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Brighton
A seaside city on the south coast, Brighton is an energetic location known for its friendly atmosphere, pebble beaches, buzzing nightlife and quirky charm.
It has long been a favourite weekend getaway for Londoners seeking a bit of sunshine and sea air and in 1787 the Prince of Wales set up his holiday home here, creating an extravagant building now known as the Royal Pavilion.
The tourism industry further increased when the London and Brighton Railway arrived in 1841, making day trips easy between the resort and the capital.
Of course, there's far more to Brighton than the social scene and those seeking Marketing assistant vacancies will have a good range of options to consider.
The city's economy, which was mainly based in manufacturing and engineering during the 19th century, has been transformed over the last 30 years. These days, Brighton is home to a number of businesses based in digital media - Like FDM and Semantio - and it has earned itself the nickname Silicon Beach.
Financial giant American Express has its European headquarters in Brighton and employs thousands of people in the city centre.
Cosmetics company The Body Shop was founded here in 1976; it is now part of the L'Oreal group and is now based in nearby Littlehampton.
In addition, Brighton is home to two large universities, a number of tourist spots, various retail centres and the UK's second largest arts festival, which occurs every May.
Popular locations
Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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