Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Worthing
The seaside town of Worthing lies on England’s south coast, halfway between Brighton and Bognor Regis, in West Sussex. Settlement dates back to the Stone Age, and Worthing was a sleepy mackerel fishing town until the Georgian period, when grand building started springing up as it became part of the tourist trail. Much of the splendid architecture survives to this day, and the town now has a population of around 100,000.
The town is still best known as a holiday resort, Worthing does have a thriving economy that includes financial services (e.g. Aviva), pharmaceuticals (e.g. GlaxoSmithKline), government (HM Revenue and Customs) and the creative industries. There is a relatively strong manufacturing sector, too, which almost matches the employment attained by tourism-related industries. In the 1990s the town was particularly profitable, and its population are relatively affluent, especially for a town of its size.
Holiday resorts often suffer out of season, but this does not seem to the case with Worthing, which has managed to be productive and quite industrialised without sacrificing any of its Georgian charm. All this in combination makes it a place anyone looking for a Marketing assistant position should put on their watch list if they live in the area – you may be surprised at what comes up.
Popular locations
Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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