Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Sussex
Sussex, a historic county in the south-east of England, is situated on the Channel coast and shares borders with Surrey, Kent and Hampshire.
It's also home to a number of large settlements - including Chichester, Brighton and Hove, Hastings, Eastbourne, Crawley and Bognor Regis - and offers a range of opportunities for those seeking Marketing assistant jobs.
Historically, the region has been known for agriculture and fishing, while the seaside resort towns were popular destinations for tourists, particularly during the 19th and early 20th centuries.
These days, tourism continues to play an important part in the local economy. Brighton, for example, is a favourite getaway for Londoners seeking a bit of sunshine and sea air on the weekends, while visitors from around the world come to see the Royal Pavilion and the pleasure pier.
Of course, there's much more to the region than leisure activities. For instance, Sussex has a strong hold on the financial industry, with credit card giant American Express having its European headquarters here.
The Thales Group, known for manufacturing electrical systems for the aerospace, security and defence markets also has a facility in Sussex.
Other companies in the area include The Body Shop, Doosan Babcock Energy and WesternGeco. Fischer yachts are built in Sussex and Nature's Way Foods produces pre-packaged salads and fruit. Meanwhile, various airlines have offices in the region, such as British Airways, Virgin Atlantic and Thomson Airways.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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