Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Bognor Regis
Like most of the seaside resorts in the UK, Bognor Regis (originally simply called Bognor) started out as a self-sustaining fishing village that linked to market towns in the vicinity. The Victorian era saw a massive interest in the health benefits of “sea air” and bathing, and the traditional seaside resort that we know and love today was born. Bognor Regis had a particularly good time of it, becoming a regular haunt of the royals and their entourages, which rendered an air of exclusivity that the other resorts could only dream of. The railway came in the shape of a special branch in the London to Portsmouth line, and Bognor Regis started to attract visitors from without the aristocratic connections, and as time went on and workers’ rights became stronger and wages grew, the resort became a favourite of the holidaying working class.
Located 19 miles (30 km) to the east of Portsmouth, 23 miles (37 km) to the west of Brighton and 4 miles (7 km) south east of the cathedral city of Chichester, Bognor Regis is a relatively small town with a resident population of around 25,000. In the summer months, of course, this swells massively as tourists come to fill the hotels, B&Bs and the famous Butlin’s holiday camp. Many of its inhabitants will commute to the city or nearby towns for work, but the populace is economically active, which is why Marketing assistant jobs might sometimes come up in the town or the surrounding area.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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