Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Eastbourne
Many of us will have preconceived ideas about the nature of the Eastbourne identity, and unusually, most of us will probably be about right! It’s a south coast seaside town geared up for tourism, and the demographic is tipped towards the upper end of the age range. We might be surprised by the size of it, however. Its population is around the 100,000 mark, making it a rather large town, and if the demographic spread remains the same, this figure will probably grow as we are now living longer.
As well as families, groups, couples and individuals taking a break in Eastbourne, its Victorian splendour is seen as a bracing backdrop for conferences and AGMs, and it’s a sector the town is pushing quite strongly.
From a logistics, procurement and supply chain point of view, these facts are quite interesting, as it’s not just industry that has a need for moving large amounts of things around. Tourism is a huge consumer of perishable and non-perishable goods, and it all needs storing and distributing with its specific requirements being observed. For this reason, Marketing assistant vacancies crop up from time to time in Eastbourne, so it’s always worth getting in touch if you’re looking for this kind of work here.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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