Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Portsmouth
Although it doesn’t really feel like it when you are there, Portsmouth is technically an island city, indeed the UK’s only one, located as it is on Portsea Island and separated from the Hampshire coast by a 30-metre-wide creek. Geographically, it is about as close as possible to being the perfect natural harbour, with its small inlet hiding the large, navigable Fareham Lake. And needless to say, it is one of Britain’s most influential ports, with a wealth of military and civilian history behind it. The city was heavily bombed during World War II, but was also a key staging post for the D-Day landings in 1944.
Today, Portsmouth is an international port, with ferries and freight leaving its docks for Cherbourg, Le Havre, St Helier and Santander, among others. As with any port, Marketing assistant jobs are abundant thanks to its pivotal role in the international logistics network.
The city is currently booming and undergoing a major redevelopment of its central area, with new housing and shopping centres being built. The military still plays a massive role in the city, with one in ten of its employees linked to the Navy, and the UK’s two aircraft carriers being built there. The European headquarters of IBM is based in the city, as well as he UK HQs of Zurich Financial Services and defence company Northrop Grumman.
Popular locations
Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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