Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Luton
Situated in Bedfordshire, around 30 miles north of London, Luton is a thriving community that is home to a number of big businesses. It is also located in the London commuter belt, meaning those who live here have a wide choice of options when it comes to finding Marketing assistant vacancies.
Since the 17th century, Luton has been known for its hat making industry, and this is a tradition that continues today, although it is now a more niche market.
Vauxhall Motors has been based in Luton since 1905 and its headquarters are still located here. Although the firm's passenger car production has been moved to Ellesmere Port in Cheshire, some commercial vehicles - mainly vans - are still produced at the IBC Vehicles plant.
Other companies based in Luton, or which have major facilities in the city, include AstraZeneca pharmaceuticals, Ernst & Young, Experian, Siemens AG and Whitbread, a hospitality chain.
Luton is also home to one of the main airports that services the London area. It sees around ten million passengers every year and is one of the UK's busiest airports. EasyJet, Ryanair, Thomson Airways and Monarch Airlines are all based here and the airport also processes cargo for Atlantic Airways, BA, DHL, MNG and Varig Logistica.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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