Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Grimsby
As town names go, Grimsby might sound a little unoptimistic, although one theory is that the name bore no relation to the demeanour of the town; it was simply named after a Dane named Grim, who probably went out of his was to prove his conviviality by doing exciting things like founding towns. There was a presence in Roman times, but it appears that the town was mainly founded by the Vikings, so maybe the legend is true.
It was during the early 1800s that the town really grew in size, though, becoming an important port on the east coast of Britain, and industrial scale fishing started, to feed the booming population. By 1848 the town had a railway link, and grew even more, becoming a major port for exporting coal. Grimsby was targeted during WW2 (although not its famous tower, which bomber pilots used for naviagation).
After the 1950s, Grimsby’s fishing was to go into terminal decline, although the fish market remains a thriving part of the town, and is indeed the largest in the UK (although little of the produce is from the North Sea). This is partly why food processing and frozen food companies are a key part of its modern economy. Young’s and Findus both have large presences in the town.
The cargo ports at Grimsby and Immingham is the busiest in the UK by tonnage, its georgraphical location being a great help for hopping across to mainland Europe to Denmark, Germany, The Netherlands and Belgium. And wherever there are ports, there is an ongoing demand for Marketing assistant jobs, and Grimsby is no exception.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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