Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Derry
Derry is often called Londonderry after being granted a royal charter by James I (and is called Derry-Londonderry on its UK City of Culture 2013 website). The county, city and district variously share the name, but they all refer to the same place. Derry was the last city in Europe to be walled, in the early 17th century, and most if not all of the wall remains today. It was an important seaport, and played a huge part in World War II owing to its position as the westernmost port in the UK, indeed Allied Europe, as Iceland was neutral.
In peacetime, the city had a reputation as a shirt maker, with several factories springing up to make men’s shirts for export and domestic use. As with the Northern mill towns of England, however, this industry was all but gone by the 1980s, with most of this kind of work moving to Asia.
An important employer in the city has been Du Pont, who made Neoprene there for years, and more recently switched production to Kevlar and Lycra. There is also a burgeoning hi-tech manufacturing sector in the city. Seagate Technology, one of the world’s top hard disk drive manufacturers, makes more than half of its read/write heads in the Derry factory. The city is also home to Northern Ireland’s largest private company, Desmonds, plus a healthy smattering of multinationals.
With a population of around 100,000, a thriving shopping centre and a good deal of industry popping up in this regenerating city, Derry would appear to be a prime location to look for Marketing assistant positions.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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