Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Belfast
As Northern Ireland's capital and largest city, Belfast offers a number of opportunities for those seeking Marketing assistant positions.
The region was first settled during the Bronze Age and had become a thriving community by the 17th century.
During the Industrial Revolution, Belfast was known for producing a broad range of goods, including linen, rope and tobacco.
Meanwhile, its proximity to two large bodies of water - Belfast Lough and the River Lagan - made the city an ideal location for shipbuilding.
Over a period of 150 years, Harland and Wolff - once one of the city's most famous shipbuilders and currently fabricating equipment for the marine, offshore and renewable energy sectors - constructed numerous vessels. These included luxury liners like the Titanic, Olympic and Britannic, as well as the HMS Belfast, a Royal Navy light cruiser that is now permanently moored on the River Thames in central London.
Following the First World War, Belfast's economy began to slowly decline and by the 1960s and 1970s, the city's situation gradually deteriorated as civil unrest of the period known as The Troubles created a fragile financial situation and a community riddled with violence.
However, since the signing of the Good Friday Agreement in 1998, Belfast has once again emerged as a city with a viable economy and there has been rapid redevelopment.
These days, Belfast is a centre for education and commerce and companies based here include Allstate NI, Moy Park, Bombardier Aerospace and Translink - Northern Ireland's main provider of public transport.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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