Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Caithness
Caithness is the county at the most north-eastern corner of mainland Britain, and is part of the Highland area. The county is home to the town of John o'Groats, famous for being one end of mainland Britain's longest possible journey, the other being Land's End. The county is also home to the island's northernmost point, Dunnet Head, and settlement, Scarfskerry (population 300).
The largest town in Caithness is Thurso, which is located at the north of the county where the A9 meets the A386. Regular ferries make the trip to Orkney to the north, and there's also an airport at Wick over to the east. However the county is pretty sparsely populated, and ,much of its land is used for agriculture.
Agriculture, ferries and airports usually present opportunities for Marketing assistant jobs, and sure enough, even here at the northern extremity of of our mainland, they, and other related positions, do occasionally come up. The closest large settlement is Inverness, which is a two-hour drive from the heart of Caithness, so commuting isn't necessarily an option either!
Popular locations
Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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