Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Westmorland
An administrative county from 1889, Westmorland is a historic part of north-west England that became part of Cumbria in 1974, as part of the Local Government Act 1972.
While the county may not be officially recognised as an entity today, there are a number of thriving communities that were once part of the county. These include Kendal, Windermere and Appleby, all of which offer a number of options for anyone looking for Growth Hacker opportunities.
In addition, the beautiful local countryside, which includes the Lake District and the North Pennines, gives those who work in the Westmorland region plenty of outdoor activities for relaxing during the weekends.
Historically, the region was known for producing snuff and other tobacco products, shoes and the delicious Kendal mint cake, which is still a favourite treat today. And while much of the region's modern economy is based on tourism and the service sector, other industries include food manufacture, engineering, IT, design and papermaking.
Just some of the companies that can be found in the region, either with headquarters or other large facilities, include Heinz, James Cropper, pump specialists Gilbert Gilkes & Gordon and Mardix.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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