Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Chester
Chester is a city on the eastern tip of Cheshire, so far to the east in fact that parts of the city are actually in Wales. The city’s old football stadium actually straddled the border so that one of its goals was in Wales, the other in England. The new ground, the Deva Stadium, is entirely in Wales – but has an English car park! The name Deva comes from Chester’s Roman name. The city still ahs most of its Roman walls and there are Roman excavations in the city, but the architectural style inside the city is much more modern: Tudor, Victorian and Medieval.
The majority of the city, and all of the walled area, is situated in a natural semi-moat formed by the River Dee. Although pleasure trips go along the Dee, it isn’t navigable in and out of the city, but throughout history canals, railways and roads have connected the city with Cheshire, the Wirral Peninsula, North Wales and Wrexham. Chester is at the end of the M56 and M53 which enter its north side, and southwards it is connected by major A-roads.
Despite its somewhat gentrified appearance and affluent populace, Chester does have a relatively strong industrial heritage, although the main sources of income and employment nowadays are retail, tourism, education and government. However, the economically active population with a huge demand for goods and services does mean that Chester has a thriving logistics, supply chain and procurement sector. For this reason, it is a good place to find Ecommerce Analyst work.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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