Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Birkenhead
While Birkenhead has always lived in the shadow of the world-famous port city of Liverpool just across the Mersey, it has a maritime history that is of huge importance to the region and the nation. The town has a history of shipbuilding, and although the industry has had its ups and downs, with particular lows in the 1980s, it seems to be on the up again, with the Cammell Laird shipyard getting back up to speed after collapse and buy-out. The shipyard has an illustrious history, being the birthplace of HMS Prince of Wales, HMS Ark Royal (the 1938 incarnation) and RMS Mauretania to name but a few. The famous Mersey ferry (actually three boats) sails from Birkenhead to Liverpool daily.
Although the town of Birkenhead is home to just over 80,000 people, it forms part of a sprawling conurbation along the east of the Wirral Peninsula that takes in New Brighton, Bebington, Wallasey and, of course, Tranmere. Taken together, the population is well over 300,000, the size of a small city.
Luckily, the ferry isn’t the only way across the Mersey. Two road tunnels and a rail tunnel connect Birkenhead to Liverpool, which in combination with the M53 running up the spine of the Wirral, make it a particularly well connected town. This large population and the re-emerging shipyard make Birkenhead a good place to look for Ecommerce Analyst jobs in the North West of England.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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