Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Lancashire
Situated in the North West of England, Lancashire - sometimes called the County of Lancaster or simply Lancs - includes cities like Preston , Chorley, Burnley and Lancaster. Meanwhile, Blackpool and Blackburn are unitary authorities that are often grouped with the area.
Founded in the 12th century, the region played a pivotal role in the Wars of the Roses in the 1400s.
During the Industrial Revolution, the county began to grow in prominence, especially in regards to the shipping, coal, textile and metal industries. The Manchester Ship Canal passes through the region on its way to Merseyside, while a number of other canals create a network of waterways that were especially important during the late 1800s and early 20th century.
Today, Lancashire is home to a huge number of companies ranging from manufacturing to financial, education to travel and energy to defence, making it a great choice for those seeking Ecommerce Analyst jobs.
Indeed, some of the top name brands that can be found in Lancashire include Leyland Trucks, Baxi, Crown Paints, Hanson plc and Thwaites Brewery, as well as Xchanging and National Savings and Investments. There's also BAE Systems Global Combat Systems, which produces military vehicles, and Rolls Royce.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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