Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Rochdale
Depending on your age and where you live, you might well associate Rochdale with Gracie Fields, Cyril Smith or Lisa Stansfield, all of whom have drawn attention to the town of the last century. Staff at Cast UK might well associate it with managing director Wayne Brophy - hopefully for all the right reasons! But for anyone in or around this town, it’s a fairly typical north-western market town that boomed during the milling and textile-making revolution of the 19th century. However, this industry did decline in the 20th century.
The town remains a large and thriving place, close enough to Manchester to be a commuter residence and trading partner, but far enough away to maintain its identity. It has excellent road and rail links with Manchester, with the M62 passing by Rochdale as is courses from the city to Leeds. The Metrolink tram line is due for completion in 2014. The town of Rochdale is home to about 100,000 people, but taking in all the settlements in the borough, the figure is over 200,000.
As with any large town, the population itself requires a large logistical effort to keep it fed, watered, clothed and stocked with life’s creature comforts. There’s a busy shopping area and a few trading estates dotted around the town. Many of the mill buildings are now used by small businesses or have been converted to living accommodation. Rochdale and Manchester do create Ecommerce Analyst positions, and both have important logistics, procurement and supply chain industries.
Popular locations
Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
Contact us