Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Yorkshire and the Humber
A part of the country known for the natural beauty of the Yorkshire Dales and the Lincolnshire Woods, Yorkshire and the Humber comprises a number of cities and large towns - like Bradford, Kingston upon Hull, Sheffield, Leeds, Doncaster and Halifax - that offer many opportunities for those seeking Ecommerce Analyst positions.
The region has long been an important part of the British economy, particularly in terms of industrial capability and scientific innovation.
During the 18th century, Benjamin Huntsman pioneered a new technique for crucible steel. This paved the way for Sheffield to become a major player in the steelworks industry for the next 200 years. Stainless steel was also invented in the region in 1913.
These days, Yorkshire and the Humber is home to a number of large companies, such as Tata Steel Europe, Reckitt Benckiser, Ideal Standard and BAE Systems.
Yorkshire has a rich brewing heritage and is home to some big names such as Thwaites, John Smith’s, and Timothy Taylor, as well as being the home of two market leading tea brands, Tetley and Yorkshire. Yorkshire is also the home of Haribo, and the well-known Roundtree Factory. .
A number of financial services companies also have offices here, particularly in Leeds. These include Direct Line, First Direct and an HSBC call centre, as well as Yorkshire Building Society, Leeds Building Society and Bradford & Bingley.
The head offices for ASDA, Morrisons, Arla Foods UK and Clipper Logistics are also in the area.
Popular locations
Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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