Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in West Yorkshire
An English county in the region known as Yorkshire and the Humber, West Yorkshire is surrounded by Derbyshire, Lancaster, North and South Yorkshire and Greater Manchester.
It is home to a number of large metropolitan boroughs, each of which offers a variety of opportunities for those seeking Ecommerce Analyst jobs. These include the City of Leeds, the City of Wakefield, the City of Bradford, Calderdale and Kirklees.
During the 17th and 18th centuries, the region's economy relied mainly on the wool and textile industries - this was given a significant boost during the Industrial Revolution as steam power and machinery increased production dramatically. Coal mining also helped to bring wealth to the area.
Today, the West Yorkshire area is still known for manufacturing and engineering, while financial companies, call centres, the service sector, tourism and retail are also important.
Supermarkets Morrisons and Asda both have their corporate headquarters in the region, while just some of the other companies that have regional or national offices in West Yorkshire include Nestle, Cummins Turbo Technologies, Hallmark Cards, Pace plc and Syngenta AG.
Financial and professional services companies like KPMG, Norwich Union, First Direct, Direct Line, Lloyds Banking Group, Yorkshire Bank, Bradford and Bingley and Zurich also all have large operations here.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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