Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Rotherham
Rotherham first came into bloom in the Middle Ages, when it became an important market town for the region. But it was the discovery of coal in the area that made it into an industrialised town in the 18th and 19th centuries. This helped the iron smelting works that sprung up, and Rotherham became well known for its cast iron, with its fireplaces, stoves and fencing being exported widely.
Later, the skills were used to develop steelworks, but although successful, it was neighbouring city Sheffield that became synonymous with quality steelware. Ironically, Rotherham is now a respected centre of high-tech steel components, and some of its local firms precision engineer steel for the aviation and motor racing industries. Rolls Royce have recently started work on a casting factory for their jet engine components, such is the expertise in the area.
One trade Rotherham also became well known for was milling (hence Rotherham United FC’s nickname “the millers”). Dozens of large mills were erected in the town, with grain being brought into the city from the surrounding areas. The link with the food industry remains today, as Premier Foods has a warehousing and distributions centre, which is in fact on the site of a mill. This is one of the reasons, along with good road, rail and industry links, that makes Rotherham a good place for Ecommerce Analyst vacancies.
Rotherham is the home town of goalkeeper David Seaman (and referee Howard Webb), politician William Hague and, most importantly, Barry and Paul Elliott, also known as the Chuckle Borthers.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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