Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Doncaster
Doncaster has a colourful history that dates back at least as far as the Romans, when it was served by an important road between London and the North. Nowadays the South Yorkshire town remains a well connected place, with the M18 an A1(M) passing the town and excellent rail connections to Sheffield an Leeds to the west and the docks of Hull to the east. The canals helped bring wealth to the town, particularly when vast coal seams were discovered nearby and the town boomed. There is also Robin Hood International Airport on the doorstep, although it is probably more famous for a mischievous tweet than for its global aviation repute!
Although coal mining has largely ended in the area, it is one of the few places that still has active mines. During the Industrial Revolution the place was a hotbed of industry, with steel manufacture, glassmaking, railway engineering and chemical manufacturing going on. In the 1930s tractors started being made in the town by International Harvester. This tradition survived right up until 2007 after several buy-outs and mergers.
Anyone looking for Ecommerce Analyst work in Doncaster should be greeted by a seam of opportunities as rich as the coal’s. As well as the airport and road links, it is home to Doncaster International Railport, a vast railway complex that distributes goods nationally and ultimately internationally. Many companies have recognised this sweet spot and set up distribution centres and warehousing facilities in the area. Names include B&Q, DFS, Next, Faberge, Tesco, IKEA, Exel and Amazon.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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