Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Barnsley
Barnsley is a town of about 75,000 population in South Yorkshire. Roughly speaking it would be the centre point of a circle that passed though Leeds, Sheffield, Doncaster and Huddersfield, each of which is about 14 miles (25 km) away. To its south west is the beautiful Peak District National Park. Barnsley is served by the M1 running north-south, as well as the Sheffield to Leeds railway.
Barnsley was originally a market town and also traveller’s rest location for people moving to and from Leeds and Sheffield, but the discovery of coal and the Industrial Revolution turned it into a powerhouse of productivity. The Barnsley Canal was completed at the start of the nineteenth century, and although it was closed in the mid-20th century (partly due to subsidence from mining, ironically), there is a campaign to get it fixed, dredged and reopened for recreation. Much of the heavy industry has now gone, although one of its specialisms, glassmaking, remains active. A glassblower and a miner appear on Barnsley’s coat of arms.
The town has given us a number of famous people, particularly in sport. Cricket without Dickie Bird and Darren Gough would not be quite the same, and football was made a little more colourful by Mick McCarthey. Perhaps the most famous child of Barnsley, though, is chat show host to the stars of the 70s and 80s, Michael Parkinson.
While Barnsley’s industrial base is a shadow of its former self, it is still possible to find Ecommerce Analyst positions in the town. It has a sizeable population and serves a wide area, with no other major settlements closer than the cities of Sheffield and Leeds.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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