Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Wakefield
Wakefield is a city just south of Leeds that comprises the five towns of Pontefract, Castleford, Normanton, Featherstone and Knottingley, as well as other minor towns. With a population of around 325,000, it’s a moderately sized city that is overshadowed by its northern neighbour and Sheffield, which is 20 miles (31 km) to the south. Wakefield is well connected by rail and road, with the M62 and the M1 passing by its north and west respectively.
The city and its constituent towns boomed during the Industrial Revolution when vast seams of coal were discovered beneath them. The area dug hundreds of mines and this remained the key industry in the area until the 1980s when they were closed down one by one. The last remaining one is Kellingley Colliery, located at Knottingley, just east of Pontefract.
The city remains industrial, however, although the days of heavy industry are largely gone. The city’s excellent communications and central location have made it an ideal place to site warehouses, factories and distribution centres, so Ecommerce Analyst jobs regularly appear in the Wakefield area. There are also regeneration projects going on in the city designed to diversify and stimulate the economy, and this looks set to bring further growth to an area that has had to reinvent itself completely in thirty years.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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