Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Scotland
From Glasgow to Edinburgh, Gretna Green to Inverness, Scotland is a beautiful country that offers plenty of opportunity for those seeking Ecommerce Analyst vacancies.
Scotland has had a long and tumultuous history, particularly during the 16th and 17th centuries when relations with England were fraught with difficulty.
In 1707, the Acts of Union were passed and the Kingdom of Great Britain was created. This resulted in the abolishment of trade tariffs and the Scottish economy quickly grew. Clippers carried tobacco to Glasgow from the New World during the 18th century. Then, during the Industrial Revolution, everything from ships and locomotives through to coal, textiles and steel were produced on a massive scale.
Fast forward to today and Scotland's economy is more focused on the service sector - although manufacturing and oil production are still important.
Edinburgh is one of Europe's largest financial centres, home to companies like Lloyds, Standard Life, the Bank of Scotland and the Royal Bank of Scotland. It's also the seat of Scottish government and an important tourist destination, hosting one of the largest culture festivals in the world.
Whisky is one of Scotland's best-known exports, with numerous distilleries and bottlers located around the country, including Glenfiddich, Glenmorangie and Teacher's Highland Cream, as well as liqueurs like Drambuie and Glayva.
Other companies with headquarters or regional facilities in Scotland include IBM and Hewlett-Packard, Sun Microsystems, Amazon, BAE and Rolls-Royce.
Popular locations
Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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