Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Edinburgh
Known for its romantic skyline, beautiful castle and fascinating history, Edinburgh is the capital of Scotland and the second most populated city north of the border.
People have been living in Auld Reekie, as it is affectionately known by locals, since at least the Bronze Age and throughout the Middle Ages, Renaissance and Scottish Reformation in the 16th century, it flourished as a market town, a royal burgh and a centre of commerce and culture.
During the Industrial Revolution, the city began to spread outwards in every direction. As more people came to the city, tenement flats were built and factories and businesses established. While Glasgow may have overtaken the capital during this period in terms of economy and population, Edinburgh maintained its prominence and continued to thrive.
After devolution in 1999, Edinburgh became the home of the Scottish Parliament and Scottish Executive. Today, the city is the heart of the Scottish government. It also plays an important part in other sectors, such as finance, publishing, media and tourism, offering a wealth of opportunities for those seeking Ecommerce Analyst jobs.
Companies based in Edinburgh today include Edinburgh University Press, The Scotsman, HBOS, the Royal Bank of Scotland, Scottish Widows, Rockstar North and Caledonian Breweries.
In addition, the city hosts the Edinburgh Festival every year. Comprising a number of different events like the International Festival and the Edinburgh Fringe, this is a month-long celebration of music and theatre, comedy and the arts.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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