Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Sunderland
A local district in the county of Tyne and Wear, Sunderland is situated at the mouth of the River Wear and for hundreds of years, the region served as a port, mainly trading products like coal and salt.
Throughout the Industrial Revolution, Sunderland's economy was based on industries like brewing, glassmaking, pottery and rope making.
From the 14th century onwards, Sunderland was also an important place for shipbuilding. In 1814, there were 24 shipyards in the region and by 1840 this number had risen to 65. By the middle of the 20th century, a significant portion of the country's merchant and naval ships were produced here.
The last of the shipyards, however, closed in 1988 and much of the other heavy industry has also disappeared from the region. Today, the economy of Sunderland is now mainly based in the service sector, although a number of factories and production facilities still exist.
Those seeking Ecommerce Analyst roles in Sunderland will have a range of options to consider and a number of companies operate regional offices, warehouses and other facilities in the region - including Littlewoods and LG Electronics.
Berghaus, an outdoor clothing manufacturer has its head office in Sunderland and so does Arriva, the public transport company. The 2 Sisters Food Group, which supplies poultry, fish, chilled and frozen items and bakery goods to supermarkets, also has a site here.
Meanwhile the Nissan car plant in Sunderland is the largest factory of its kind in the UK and produces vehicles like the Micra, Note and Qashqai.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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