Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Stockton-on-Tees
Stockton-on-Tees is a large town to the west of Middlesbrough, which is historically notable as being one end of the Stockton and Darlington Railway, the first commercial railway in the world, which opened in 1825. The railway wasn’t built for fun, though – Stockton was an important industrialised town that had a thriving shipbuilding industry as well as a market that attracted people from miles around. Other industries connected to shipbuilding, such as rope-making and sail-making, also prospered. Two years after the railway was opened, in 1827, another world-changing event took place in Stockton – the strikeable match was invented by local chemist John Walker.
Heavy industry declined in the post-war period, and Stockton residents were more likely to commute to Middlesbrough, Hartlepool or Darlington to work than to work close to home. However in the 1990s and 2000s there was a good deal of redevelopment, with business parks being constructed and a new industry – the call centre – making an appearance here, along with other North East towns and cities. The friendly nature of the local accents is often cited as one of the reasons for the concentration of call centres in this area.
In 2012 Stockton-on-Tees became one of Mary Portas’s twelve “Portas Pilot” town centres which are set for regeneration via some government cash and a sprinkling of expertise. The regeneration is hoped to create new jobs and give the retail sector a boost, which could be good news for anyone looking for a Ecommerce Analyst job in the town. With plenty of heavy industry in the immediate vicinity, it’s definitely worth having a local search, too.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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