Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Harrogate
The North Yorkshire town of Harrogate came to national prominence in the 17th century as a spa town, and over the following centuries visitors would go to the place to take the waters, which they thought had healing properties. Of course, the common people would not have had the wherewithal or the ability to get to the town, especially since they would have been sick, so Harrogate became a resort for the wealthy. Hotels sprung up and the town took on a genteel atmosphere which, some would say, survives to this day. The streets of the town centre are lined with restaurants and cafes, and several large parks give the town a green feel.
Harrogate is 13 miles (21 km) north of Leeds and 18 miles (30 km) west of York. Although the Yorkshire Dales are just to the west and the North York Moors to the north east, the town is not in a national park. It is, however, separated from any major settlement by at least 10 miles of countryside in any direction. The A1(M) passes reasonably close by over to the west; Leeds and York are connected a via rail route that stops at the town.
Despite its largely affluent populace, the town does have some industry, and boasts the Harrogate International Centre, the UK’s third-largest conference and exhibition centre. Thanks to Bucks Fizz’s 1981 triumph, the Centre hosted the 1982 Eurovision Song Contest. It was won by the German singer Nicole, with her song A Little Peace, something non-Eurovision fans have wished for ever since.
With an economically active populace of about 70,000 and a constant stream of professional visitors and day-trippers, Harrogate has a healthy need for logistics and supply chain professionals, meaning that Ecommerce Analyst positions here and in the region are not uncommon.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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