Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Glasgow
Located on the River Clyde in the western region of Scotland, Glasgow is the largest city north of the border and has the third largest population in the UK.
Known predominantly for its industrial past, which included the production of items ranging from textiles, carpet, furniture, food and drink, through to explosives, chemicals and industrial machinery, Glasgow was known during the 19th century as the Second City of the Empire.
A quarter of all the world's locomotives at the time were manufactured in Glasgow, while the Clyde shipyards were bustling with workers creating seafaring vessels of every shape and size.
Over the last 200 years, Glasgow has changed significantly. Most of the shipyards are gone (although some are still in operation) and many of the factories have been replaced with world-class shopping and high-end accommodation. Indeed, the city is ranked as one of Europe's top financial centres and one of the most liveable cities in the world.
For those seeking Ecommerce Analyst roles in Glasgow, there are plenty of opportunities, whether you're interested in manufacturing, retail, technology, biosciences, finance, education, media or transport.
Indeed, just some of the companies based in Glasgow include Clydesdale Bank, BAE Systems Surface Fleet Solutions, BBC Scotland, The Herald and John Dewar & Sons.
There's also the Port of Glasgow and Glasgow International Airport, and the city is home to four universities, a number of colleges and several sports teams, not to mention a variety of entertainment venues.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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