Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Dundee
Dundee is an industrious city that has changed its roles many times over the centuries. Its North Sea-facing front made it ideal for whaling, and the industries that surround it, such as boatbuilding, whale oil processing and jute manufacture (it was discovered that jute could be lubricated with whale oil). Those industries are gone now, but after World War II the city was to have something of a boom. The company NCR set up in Dundee, initially making shop cash registers, and later moving on to making banks’ cash machines. The company was also a pioneer of the now-ubiquitous magnetic strips, and also made computers.
The electronics company Morphy Richards was formed and based in Dundee after a merger, and Michelin tyre factory was also established. All this time, industry worked along shipbuilding, but by the 1980s this industry was in terminal decline. Along came Timex, who manufactured Sir Clive Sinclair’s ZX Spectrum in the city; this home computer was a huge success, owing to its colour graphics and reasonable price. However the Timex factory closed in the early 1990s.
The city was also a publishing magnet, and many a child grew up reading DC Thompson’s famous output: Beano, Dandy and the gung-ho Commando comic books. And when they grew up, they played Lemmings and Grand Theft Auto, developed by Dundee’s Rockstar Games. There is also a strong biomedical and biotech industry in the city.
Dundee is such a thriving place that no short article can do it justice. And of course, all this moving of materials and products, and the servicing of its 150,000 population means that Ecommerce Analyst positions are regularly required.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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