Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Salford
The city of Salford grew up around the same time as neighbouring Manchester until the two merged into one great metropolis, now called Greater Manchester, as the Industrial Revolution got into full swing. Both cities lie within the boundaries of the M60, the Greater Manchester ringroad, and are also joined by the inner ringroad, the Mancunian Way. Salford takes in several towns such as Eccles, Swinton, Pendlebury, Walkden and Irlam, bringing the total population to around 240,000. Although Manchester and Salford have similar histories, Salford was always to be in Manchester’s shadow commercially, and there is no discernible city centre to speak of, whereas Manchester’s central business district is large.
A great engineering feat was the construction of the Manchester Ship Canal, which linked Salford and Manchester to the Irish Sea for practically any vessel – this was no barge canal. It ended the dominance of Liverpool as a sea port and brought trade and allowed export directly from the factories and mills. Its terminus was a huge port with massive berths, in what is now Salford Quays. Although ships do still use the canal, the quays are now a massive development of shopping, museums, galleries and residential units. MediCityUK is there, and it’s where many parts of the BBC, including 5 Live, Breakfast, Sport and Children’s are now based.
Salford is extremely well connected, sharing Manchester’s road, rail, tram, canal and international airport network. It’s also a thriving and vital part of Greater Manchester, with its own industry, university and a major hospital. With the huge industrial estate of Trafford Park on the doorstep and a conurbation of 2.5 million to serve, it’s no wonder that we regularly handle Ecommerce Analyst jobs in Salford.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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