Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Blackburn
A large town in Lancashire, Blackburn is a busy place with many opportunities for those looking for Ecommerce Analyst vacancies. Plus, it's just nine miles from Preston and 20 miles from Manchester, thus offering an easy commute for those who live or work in these other locations.
From the middle of the 13th century, Blackburn was a mill town that produced textiles - and was once known as the weaving capital of the world. The spinning jenny, was invented by local James Hargreaves in 1764 and it paved the way for Blackburn to become one of the first industrialised towns.
After the end of the second world war, Blackburn's textile sector experienced a brief boost, and then fell into decline. Along with the rest of the region, a combination of deindustrialisation and global competition meant much of the work was outsourced abroad and the town suffered economically.
Today, Blackburn is experiencing a renewal, as the economy switches from manufacturing-led industries to the service sector. However, around 20 per cent of the local workforce is still based in manufacturing, with one major employer being BAE Systems.
Other top employers in Blackburn include the local council and Blackburn College, as well as the East Lancashire Hospitals NHS Trust.
The IT, finance and communications sectors also play a big part in the local economy, and many of the leading companies in these fields can be found in places like Greenbank Business Park and Shadsworth Business Park.
Popular locations
Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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