Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Preston
A city located in Lancashire, Preston is an area that has been settled since Roman times. In 1179, it was granted a Guild Merchant charter, making it a market town, and by the 13th century the city was known for its textile production.
During the Industrial Revolution, the city underwent rapid growth, particularly as innovations in textile manufacture helped to increase production.
In the early 20th century, the cotton industry fell into steep decline and this was slowly replaced by the manufacture of electrical goods, heavy industry and engineering.
These days, those seeking Ecommerce Analyst roles in Preston will have a number of options to consider. James Hall and Co is a haulage supplier based in the city - they are the distributors for SPAR stores in the north of England and ship a wide range of goods to more than 450 shops in the region.
Meanwhile, other companies with facilities in the area include Matalan and Alstom Transport. A large call centre for the Carphone Warehouse and TalkTalk is also based in Preston.
In addition, the military aircraft HQ of BAE Systems and other divisions of the firm are based on the outskirts of the city and in neighbouring communities like Warton.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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