Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in St Helens
As towns go, St Helens is relatively new, only being formally declared a town in the middle of the 1800s as a result of the rapid growth and joining together of a number of small villages and hamlets. It’s fair to say that St Helens had a good Industrial Revolution, with good coal mining, chemical works, salt mining, lime and alkali extraction and copper smelting going on in the area. But all this was overshadowed by St Helens’s reputation as a glassmaking town, with several huge factories contributing to the success.
Glassmaking and coal mining survived as a large employers up until the 1980s and early 1990s, but it these associations have more or less left the town now, except for Pilkington, which remains in the town.
St Helens now exists as a mainly residential town, with retail and entertainment playing a large part. As well as a thriving town centre there are several retail outlets and supermarkets for big-name brands. It’s also in the commuter belt for both Liverpool and Manchester, and is well served by road and rail. The blend of industry and residential trade does create the opportunity for Ecommerce Analyst vacancies to appear in St Helens, and we have found several of these or related placements in recent years.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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