Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Bootle
Modern-day Bootle is indistinguishable from the main conurbation of Liverpool, so absorbed has it become. However it is a distinct part, and is part of the Sefton area, the coastal borough that stretches up to Southport. Bootle is the home to Liverpool’s famous docklands, and is still active as a container port, despite a general decline in Liverpool’s status as a maritime hub. Liverpool itself is a relatively young city, and Bootle grew up around the same time as it, with its docks being built in the nineteenth century – indeed until Liverpool was such a major port, Bootle was q rather quaint resort.
Bootle lies to the north of the city of Liverpool, with an expansive front that faces onto the Mersey and the North Sea. Directly across the outlet is the northern tip of the Wirral, New Brighton, which is accessible by tunnel. The railway network connects Bootle directly to Liverpool, Southport, Preston and Manchester. Although the M57 and M58 pass to the east of the city area, there is no direct motorway access to the town.
Bootle suffered a substantial decline in the 1980s and 1990s as shipping companies limited their use of Liverpool’s docks, although the decline seems to have been arrested, and a major regeneration project is going on in the area. A major boost has been the return of liners to Liverpool in the past few years, which, it is hoped, will boost the economy and Liverpool’s reputation as a port. The proximity to the container port and the bustling streets of Liverpool means that there will always be a need for Ecommerce Analyst jobs to be filled, however, so Bootle looks set to continue playing a part in the logistics and supply chain industries.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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